
I have no idea how I first came across Sydney jewellery label Petite Grand, but when I did, I instantly fell in love with the simple and delicate pieces. At a time when chunky rings, big bracelets and statement necklaces rule, Petite Grand is a breath of fresh air and something any girl would want to wear.
In December I visited Tanja Kovacevic, the creator of Petite Grand at her home studio. We talked about her lovely jewelleries, fashion, life and of course I took lots of photos too. Tanja is so amazing and down to earth, she showed me around her light filled eastern suburbs apartment, brought out some of her treasured things for me to photograph and even made me a bacon and egg sandwich for lunch! It was delicious by the way.
See all the photos and my Q&A with Tanja below.

Some Petite Grand pieces draped over Tanja’s lovely white bird cage

One of Tanja’s favourite dresses
Name: Tanja Kovacevic
Occupation: Jewellery Designer
Describe your style: Casual and feminine but with clean lines.
Favourite fashion designers and labels: Bassike, LP33.3, Lanvin, Jean Despres, Victoire de Castellane.
Favourite clothing stores: Incu, Somedays, Bloodorange, My Chameleon.

Tanja at her workstation, where all the magic happens

The most lovely moodboard, filled with postcards of artworks and photographs Tanja collected during her travels

When and how did Petite Grand come about?
I started Petite Grand in 2011 – the business is now 11 months old! Petite Grand came about because of my love of making jewellery and wanting to express myself in a more creative way.
Have you always wanted to make jewellery?
Yes, I’ve always had a passion for it, but being an Accessories Buyer at Zimmermann really cemented it for me. I enjoy the thrill of creating something with my own hands and then seeing it on someone else, who loves to wear it.
Tell us about your latest spring summer collection and where its inspirations came from?
The summer itself – fresh, bright, warm, colourful beach days! My travels to Europe and Morocco and the Art Deco design influences in those places. I have used a lot more colour in this collection and I love the combination of mixing different metals together in the one piece.
Petite Grand has garnered a big following in quite a short space of time, what do you think made Petite Grand an instant hit?
Sometimes the simplest things make the biggest impact. I think that my jewellery is so simple that it appeals to everyone. You can wear it in your own way and I think people really love that.

A selection of Tanja’s treasured possessions

What’s your personal story?
I grew up on the Northern Beaches so I guess that has influenced my low-key sense of style. Working for designers like Nicky and Simone Zimmermann and Mela Purdie have taught me so much. Working in London and travelling for several years exposed me to a lot of different people with eclectic style. It has also given me a perspective on other cultures and aesthetics that I draw from daily.
How would you describe your aesthetic?
Clean Lines
Easy
Classic
Feminine
Fun
Where do you see Petite Grand in 5 years time?
With my own Petite Grand team! Hopefully selling overseas and expanding our range of accessories. Having lots of fun!

Said bacon and egg sandwich!
You simply must check out Petite Grand if you haven’t already! In fact, one better that, head over to My Chameleon to order some gorgeous pieces right now!
PS. Thanks for lunch Tanja! xx